To jump in on the coloring book trend, Macy’s concepted a Coloring Book Pop-Up Shop in the Macy's Herald Square flagship store, featuring a curated collection of coloring books and Macy’s merchandise inspired by New York City.
The New York City illustration—drawn in the coloring book aesthetic and paired with abstracted city elements and springtime colors—was applied to products for sale exclusively in NYC.
Credits: Agency: FAI Design Group; Art Direction: Rob Scully; Design & Illustration: Laura Pavlo