Food Network chef and host Ree Drummond’s popularity has spread from the television screen onto store shelves; as a Walmart-exclusive brand, The Pioneer Woman’s fun and quirky products sell out across kitchenware, houseware, and soft home collections. The art direction for the Fall 2018 Bedding Collections and Window Collections spanned across three weeks of photoshoots and captured the essence of The Pioneer Woman.
The collection was featured on House Beautiful, as well as Ree's website.
Merchandising plans were developed for Walmart's shelves, as well as packaging development to include self-fabric reusable bag options.
